Italy Data Protection Authority Warns Websites Against Use of Google Analytics

Subsequent the footsteps of Austria and France, the Italian Data Safety Authority has develop into the most up-to-date regulator to obtain the use of Google Analytics to be non-compliant with E.U. details safety restrictions.

The Garante for every la Protezione dei Dati Personali, in a push release revealed last week, called out a area web publisher for making use of the commonly utilised analytics instrument in a method that allowed crucial bits of users’ private details to be illegally transferred to the U.S. without the need of essential safeguards.

This consists of interactions of end users with the websites, the individual internet pages visited, IP addresses of the units made use of to accessibility the websites, browser specifics, facts linked to the device’s operating system, monitor resolution, and the chosen language, as very well as the date and time of the visits.

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The Italian supervisory authority (SA) said that it arrived at this summary subsequent a “sophisticated simple fact-obtaining work out” it commenced in collaboration with other E.U. facts safety authorities.

The agency stated the transfer of individual details violates the knowledge defense legislation for the reason that the U.S. is a “country without having an sufficient amount of safety,” though highlighting the “possibility for U.S. govt authorities and intelligence agencies to access private info transferred with no owing assures.”

The web page in query, Caffeina Media SRL, has been offered a period of 90 times to move away from Google Analytics to be certain compliance with GDPR. In addition, the Garante drew webmasters’ focus to the unlawfulness of information transfers to the U.S. stemming from the use of Google Analytics, recommending that web-site homeowners switch to different audience measurement resources that meet up with GDPR demands.

“Upon expiry of the 90-day deadline set out in its determination, the Italian SA will examine that the details transfers at issue are compliant with the E.U. GDPR, such as by way of ad-hoc inspections,” it stated.

Earlier this thirty day period, the French information defense watchdog, the CNIL, issued up to date guidance about the use of Google Analytics, reiterating the exercise as unlawful beneath the Common Facts Safety Regulation (GDPR) rules and offering affected companies a interval of one thirty day period to comply.

“The implementation of data encryption by Google has confirmed to be an inadequate technological measure due to the fact Google LLC encrypts the info by itself and has the obligation to grant obtain or offer the imported info which is in its possession, like the encryption keys necessary to make the knowledge intelligible,” the regulator reported.

Google instructed TechCrunch that it is really reviewing the most current decision. In January 2022, the tech big pressured that Google Analytics “does not observe persons or profile folks throughout the internet” and that organizations can command the data gathered by means of the services.

The Mountain Watch-based business, which hosts all the data gathered by the analytics system in the U.S., also mentioned it features an IP tackle masking function that, when enabled, anonymizes the information in local servers ahead of it is really transferred to any servers exterior the E.U. It truly is truly worth noting that this feature is enabled by default with Google Analytics 4.

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