IT administration and security company Ivanti has declared the appointment of Melissa Puls as its new senior vice-president (SVP) and chief marketing and advertising officer (CMO).
Puls joins Ivanti just after just lately serving as SVP and CMO at Avid, and delivers decades of practical experience to the enterprise with a robust observe file of fuelling expansion by a buyer-centric strategy and integrating advertising methods for acquired businesses.
Puls will direct Ivanti’s world-wide advertising and marketing function to drive enlargement and adoption of the company’s enterprise application options globally.
“Ivanti is at an enjoyable and pivotal time in its development and transformation,” said Puls. “With an amazing portfolio of answers that improve the security, manageability and serviceability of today’s distant and digital place of work, Ivanti is poised for unparalleled development. I’m thrilled to be taking part in such a strategic position in aiding Ivanti capitalize on this remarkable sector opportunity.”
Jeff Abbott, president of Ivanti, claimed that Puls is correctly-suited to enriching and growing Ivanti’s advertising and marketing footprint as the firm continues to develop.
“Her market insights, go-to-industry abilities and deep comprehension of the shopper engagement journey will perform a valued part on the Ivanti executive staff as we carry on building our market place place as each a leader and innovator for the electronic company,” he included.
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